Hempri Suyatna*, Maygsi Aldian Suwandi
Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding Authors: hempry@ugm.ac.id
Abstract. Kampung Flory has 3 main business sectors that is Taruna Tani Flory, Desa Wisata Flory and Agro Buah Flory. The management done by BUMDes pushes the development tourism activity in Agro Buah Flory. The three sectors in Kampung Flory so far operating on their own. There still no synergy in managing Taruna Tani Flory, Desa Wisata Flory and Agro Buah Flory. This condition caused by the absence of clear rule how to manage this tourist village. The goals of this activity is to encourage improvement of main programs in each of business sectors in Kampung Flory, strengthen institutional management in Kampung Flory as holding company, improve tourism promotion and marketing of Kampung Flory. Activity to achieve the goals are institution optimization training, motivation class to raise awareness to work as group, group business management training, establishing group business management using holding company schemes, drafting rule for institution (including recruitment schemes, salary of employee, allocation of social funds, distribution of remained business result (SHU), etc.), business improvement training for each sectors, innovative marketing training and market network development assistances. The result of activity shows several outputs. In institutional aspect, the concepts of holding company started to appear in community ( in community context term used was communication forum), started to have clear rule of Kampung Flory holding company, working division in business sectors of Kampung Flory and inventory of assets. In development of potential aspect, several results are destined group able to make souvenir made of waste, development in each of business sectors such as camping ground and assistance in art and culture activity. In marketing aspect, team assist and facilitate Kampung Flory for joining Indonesia Sustainable Tourism Award (ISTA)
Keywords: Institutional strengthening, Tourist Village