Atris Suyantohadi*
Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding Authors: atris@ugm.ac.id
Abstract. Community service grant based on the development of the target village in 2019 Small and Medium Enterprises (SMEs) supported the level of the national economy. Development of technology in the Industrial 4.0 have provided opportunities for the development of product marketing through online application that can be optimally utilized and empowered by SMEs to enhance their business development. In several regions, SMEs still face various obstacles such as limited production capacity and allocation of funds, inability to compete and the most important is the weak marketing of SMEs products. Nowadays, the use of online media through e-commerce system supported product marketing at the SMEs level has still relatively very low. The technology e-commerce has been able to support its activities and operations. The Activities of Community Service Program aim to develop e-commerce applications in the organic food community the 3 Ga Ge Go (3GO) Association of Central Java and Yogyakarta. Marketing media through the internet in the e-commerce system have not been used by SMEs because of the limited human resources. The results has been obtained that The SMEs association easy to use and to apply this technology. The application e-commerce website has easy to used, clarity of product information being conveyed and information dissemination. The e-commerce server has been built in the http://warung3go.com and http://3go.or.id. The e-commerce system as a fairly easy and complete for increasing promotion, marketing and sales of the 3GO products. The use of the SMEs e-commerce network application also social media like as Facebook, fans page and Instagram facilitates the 3Go community product information to the public and enhances the marketing and promotion so that their growth will further develop.
Keywords: SMEs, Organic Food, 3GO Community, Marketing, Promotion
