Universitas Gadjah Mada SEKRETARIAT RCE YOGYAKARTA
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  • Mobile based application on Jaringan Kios Rakyat (JKR) as Strengthening Traditional Retail Marketing Strategies in the Era of Digitalization

Mobile based application on Jaringan Kios Rakyat (JKR) as Strengthening Traditional Retail Marketing Strategies in the Era of Digitalization

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  • 7 January 2020, 11.27
  • Oleh: jokow
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Imam Fahrurrozi *, Moh. Wahyudin

Universitas Gadjah, Yogyakarta, Indonesia

*Corresponding Authors: imam.fahrurrozi@ugm.ac.id

Abstract. The Gusdurian Network is a term for students, admirers, and successors to the ideas and struggles of Gus Dur. The GUSDURian explored Gus Dur’s thoughts, emulated his character and values, and sought to continue the struggle that had been pioneered and developed by Gus Dur in accordance with the context of the challenges of the times. The GUSDURian network has a division called the Jaringan Kios Rakyat(JKR). The program has the aim of helping the welfare of traditional retail by facilitating owners to gain access to knowledge in terms of retail management. JKR also provides access to products at competitive prices, also provides capital that is expected to increase revenue and develop business. In the era of digitalization like now, traditional retail needs online media to help increase sales of its products. An online store is a medium that can facilitate transactions without having to meet directly between sellers and buyers. Users usually use social media as an alternative to online stores, but this complicates the flow of product orders and sellers must re-record order data manually. Based on these problems, a mobile-based G-Mart application was built to help facilitate ordering and to facilitate the recording of orders. This system has been successfully created and developed, and has been able to meet the needs in the management and recording of orders in traditional retail. After this system is built, buyers will be easier in ordering product to traditional retail.

Keywords: Android, Online Shop, Digitalization Era, Traditional Retail

 

 

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